Privacy Policy

At Lumelly, we value your privacy and are committed to handling your personal information responsibly and transparently.

This Privacy Policy explains how Lumelly (“Lumelly,” “we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you visit our website, browse or purchase our products, create an account, contact us, subscribe to our communications, or otherwise interact with our services.

By using our website or services, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with Lumelly, we may collect the following categories of personal information.

Contact Information
This may include your name, email address, telephone number, billing address, shipping address, and other contact details you provide to us.

Order and Transaction Information
When you place an order, we may collect information relating to the products you purchase, order value, transaction history, shipping method, delivery information, returns, refunds, and other information necessary to process your purchase.

Payment Information
Payments may be processed through third-party payment providers. Depending on the payment method you select, your payment information may be collected and processed directly by those providers.

We generally do not directly store complete payment card information when it is handled by an authorized payment processor.

Account Information
If you create an account, we may collect information associated with your account, such as your name, email address, login information, order history, and account preferences.

Customer Support Information
When you contact us, we may collect your contact details, order number, the content of your communications, photographs or other materials you voluntarily provide, and information necessary to respond to your request.

Device and Usage Information
When you browse our website, certain information may be collected automatically, including your IP address, browser type, device type, operating system, pages viewed, referring pages, approximate location derived from technical information, and interactions with our website.

Marketing Information
If you subscribe to our emails or otherwise consent to receive marketing communications, we may collect your email address and information about how you interact with those communications.

Lumelly currently provides an email subscription feature for exclusive offers and news.

2. How We Use Your Information

We may use personal information to provide and operate our website and services, process and fulfill orders, process payments, arrange shipping and delivery, communicate with you regarding purchases, provide customer service, administer customer accounts, handle returns or refunds, prevent fraud and unauthorized transactions, maintain website security, improve our products and shopping experience, analyze website performance, comply with applicable legal obligations, and send marketing communications where permitted by law.

Where required by applicable law, we rely on an appropriate legal basis for processing personal information, such as performance of a contract, your consent, compliance with legal obligations, or our legitimate interests.

3. Orders and Payments

When you make a purchase through Lumelly, information necessary to complete your transaction may be provided to payment processors, financial institutions, fraud-prevention providers, shipping companies, fulfillment partners, and other service providers involved in completing your order.

Our website currently supports online checkout and displays third-party payment options including PayPal and Klarna.

Your use of a third-party payment service may also be governed by that provider's own privacy policy and terms.

4. Shopify

Our online store is powered by Shopify. Lumelly's website currently identifies Shopify as its ecommerce platform.

Shopify may process certain personal information on our behalf or as otherwise described in its own privacy documentation in order to provide ecommerce infrastructure, checkout functionality, security, analytics, and related services.

We encourage you to review Shopify's applicable privacy information to understand how Shopify processes personal information.

5. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, local storage, tags, and similar technologies to operate and secure the website, remember your preferences, maintain shopping-cart functionality, understand how visitors interact with our website, measure website performance, prevent fraud, and, where applicable, provide or measure advertising and marketing.

You may be able to manage cookies through your browser settings or through any cookie-management tools made available on our website.

Disabling certain cookies may affect the functionality of the website.

6. How We Share Personal Information

We may share personal information with third parties when reasonably necessary to operate our business and provide our services.

These parties may include our ecommerce platform provider, payment processors, shipping and logistics providers, fulfillment partners, customer-support providers, analytics providers, hosting and technology providers, marketing and advertising providers, professional advisers, and fraud-prevention or security providers.

We may also disclose information when required to comply with applicable law, legal process, regulatory requests, or to protect our rights, customers, business, or services.

If our business undergoes a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, personal information may be disclosed or transferred as part of that transaction, subject to applicable law.

7. Marketing Communications

If you choose to subscribe to Lumelly's promotional communications, we may use the contact information you provide to send you information about products, offers, promotions, and other updates.

You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in the relevant email.

Please note that even if you unsubscribe from marketing communications, we may still send you non-promotional messages relating to your orders, account, customer-support requests, or other transactions.

8. International Data Transfers

Lumelly's website currently allows visitors to select from numerous countries and regions and displays localized currencies.

As a result, your personal information may be processed in countries or regions other than the place where you live.

Where required by applicable law, we and our service providers take appropriate measures designed to protect personal information transferred internationally.

9. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing our services, maintaining business and transaction records, resolving disputes, preventing fraud, enforcing agreements, and complying with applicable legal, tax, accounting, and regulatory requirements.

The applicable retention period may vary depending on the type of information and the purpose for which it was collected.

10. Your Privacy Rights

Depending on where you live and subject to applicable law, you may have certain rights regarding your personal information.

These may include the right to request access to personal information we hold about you, request correction of inaccurate information, request deletion of certain information, request restriction of certain processing, object to certain processing, withdraw consent where processing is based on consent, request a portable copy of certain information, or opt out of certain marketing activities.

These rights are not absolute and may be subject to legal exceptions.

We may need to verify your identity before processing certain privacy requests.

11. Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the Internet or electronic storage system can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.

12. Children's Privacy

Our website and products are not intended to knowingly collect personal information from children in violation of applicable law.

If you are a parent or legal guardian and believe that a child has provided us with personal information improperly, please contact us so that we can review the matter and take appropriate action.

13. Third-Party Websites and Services

Our website may contain links to websites, applications, payment services, social platforms, or other services operated by third parties.

We are not responsible for the privacy, security, or content practices of third-party services. We encourage you to review the privacy policies of third parties before providing them with personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business, website, products, technology, legal requirements, or privacy practices.

When we make changes, we may update the “Last Updated” date displayed at the top of this page.

We encourage you to review this Privacy Policy periodically.

15. Contact Us

If you have questions about this Privacy Policy, how your personal information is handled, or wish to exercise an applicable privacy right, please contact Lumelly Customer Support using the contact information published on our website.